2015 Digital Pharma East Executive Summary

If you weren’t able to join us, here is what you missed at ExL Pharma’s 9th Annual Digital Pharma East conference.

Dedicated to “leveraging digital innovation — preparing for a solution, not just a product,” the 9th Annual Digital Pharma East summit was held September 29-October 2, 2015 in Philadelphia. The leading and most comprehensive life sciences e-marketing event globally, this year’s conference featured the largest expert speaker faculty ever and unique global perspectives from across the world.

Conference attendees learned to navigate considerations for social media, take a more applied approach to aggregating data to leverage in a meaningful way, assess their place on the MCM maturity curve, find the right path to customer excellence, break down digital innovation and the value proposition for life sciences, and define core competencies and a company road map for digital transformation, among others.

Highlights included Digital Technologies Day, Social/Innovation Day 2015, a reconstructed agenda with more high-level plenary sessions as well as 30-minute sessions and dedicated Q&A time with conference co-chairs, and education for the entire team and affiliate divisions. The conference offered the latest information on creating an adaptive company culture, optimizing speed and flexibility, and executing plans in an iterative environment.

Download the executive summary from last year’s event

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