Amway, a direct-selling company based in the US, started the construction of a new Nutrilite® production facility in May 2013. The new facility is located at Spaulding Avenue, close to Ada in Michigan, US.
The first phase of the facility was opened in June 2015. The new facility is engaged in the production of Nutrilite® brand of vitamins and dietary supplements.
The new facility will create approximately 200 jobs by 2016. It is designed to produce more than three billion tablets and 1.3 billion softgel capsules a year.
Details of Amway’s new facility in Michigan
The new facility is constructed adjacent to Amway’s headquarters in Ada. It has a total floor space of 317,000ft². It includes a production facility and a warehouse facility.
It also features a 22,000ft² quality assurance laboratory for onsite testing of the products.
The plant includes three lines each for the production of gel capsules and tablets. The gel and tablet production lines have enough space provision for expansion in future.
Products produced at Amway’s facility in Michigan
Amway produces Nurtilite Vitamin C Plus Extended Release and Nurtilite Cal Mag D tablets, at the new vitamins and dietary supplements facility. It also produces Nurtilite Natural Carotene, Nurtilite Natural B Complex and Nurtilite Salmon Omega-3 at the facility.
Nurtilite is one of the best-selling brands of vitamins and dietary supplements internationally. It provides a complete range of supplements for a variety of health needs and general nutrition.
Technology at the Ada-based vitamins manufacturing facility
The new manufacturing facility has state-of-the-art equipment to produce high-quality Nutrilite® products. It uses organic plant concentrates harvested at Amway’s farms.
“Nurtilite is one of the best-selling brands of vitamins and dietary supplements internationally.”
The plant is equipped with technology to dehydrate, mill and extract the nutrients. It also has equipment for testing and measurement of concentrate powder.
It features more than 100 major pieces of equipment, including bending, coating, compression, inspection and sealing machines.
The facility is equipped with a fully integrated packaging line.
Construction of Amway’s nutritional supplements plant
Pre-construction works began at the site in December 2012. Construction was started in May 2013.
Latest in design technologies, such as building information modelling (BIM) and 3D modelling, are used for the construction of the facility. The construction also includes measures to comply with Good Manufacturing Practices (GMP).
Contractors and financing for Amway’s Michigan facility
The design for the new manufacturing facility was provided by FTC&H. The general construction contract for the construction was awarded to Erhardt Construction.
The nutritional supplements production facility was constructed as part of $332m global manufacturing expansion by Amway across the world. The total investment on the construction of the facility was $81m.
The new plant was funded with $1.6m in financing by the Michigan Economic Development Corporation through its Michigan Strategic Fund. It was also offered tax abatement for 12 years by the Ada Township.
Marketing commentary for the global pharma company
Amway is headquartered at Ada, Michigan, US. The company has more than three million distributors spread across 100 countries across the world.
It offers consumer products supported by global agribusiness, manufacturing and logistics supply chain. It employs more than 900 scientists, technical professionals and engineers in 75 R&D laboratory locations spanning internationally.
The top-selling brands of the company include Nutrilite®, Artistry and eSpring. The sale of nutritional products alone by Amway accounted for 43% of its total sales in 2014.