SAVE FOOD Will Debut in China During swop 2017

SAVE FOOD is a joint initiative of the Food and Agriculture Organization of the United Nations (FAO), United Nations Environment Programme (UNEP), Messe Düsseldorf, and interpack, the leading trade fair for processing and packaging. Its goal is to fight global food waste and loss. In order to do so, it promotes interdisciplinary dialogue and sparks debate with the goal of generating solutions across the entire value chain “from field to fork”. “SAVE FOOD”, as a theme, was launched for the first time at interpack 2011 with an international congress and a special exhibition. At present, more than 350 companies, trade organizations, NGOs (Non-Governmental Organizations), and research institutes have registered as SAVE FOOD members.

A study from FAO and State Grain Administration reveals that 35% of China’s annual grain production was wasted. In order to reduce China’s food waste and loss, SAVE FOOD will debut in China during swop 2017– China and Asia’s leading processing and packaging exhibition, addressing the target groups of food, beverages, confectionery, bakery, pharmaceuticals, cosmetics, non-food consumer goods and industrial products in key emerging markets.

SAVE FOOD will be on display with a featured area and forum to share information with the public. Product and technology suppliers focusing on changing the food supply chain will exhibit the following six technologies:

  • High barrier films
  • Sterilization technology
  • Modified atmosphere packaging technology
  • Vacuum packaging technology
  • Detection technology
  • Refrigeration technology

The featured area will attract not only the producers from the food, beverage, confectionery, and bakery industries, but also the manufacturers of meet, fresh food, fruit, vegetable, agricultural products, liquid food and other sectors.

The featured area will attract not only the producers from the food, beverage, confectionery, and bakery industries, but also the manufacturers of meet, fresh food, fruit, vegetable, agricultural products, liquid food and other sectors.

The SAVE FOOD China forum will lead talks between exhibitors and visitors from the processing and packaging industry to discuss how to prevent food loss and waste through advanced processing and packaging technologies, innovative packaging materials and processing methods.

In the future, the organizers will work more closely with the Chinese Ministry of Agriculture to become familiar with Chinese government policies and measures regarding SAVE FOOD. Relevant events will be organized in China to demonstrate new methods of saving food while promoting the SAVE FOOD initiative. Furthermore,the organizers will help exhibitors to connect globally with SAVE FOOD partners to learn about new technologies and concepts from around the world.

Benefits for participants include:

  • Opportunity to present @ SAVE FOOD China forum.
  • Opportunity to connect with SAVE FOOD partners globally.
  • Provision of studies on food loss and waste.
  • Promotionalchannel on the SAVE FOOD section of the swop website.
  • Promotion opportunity at select SAVE FOOD China offline events.

swop 2017, organized by Messe Düsseldorf (Shanghai) Co., Ltd., Adsale Exhibition Services Ltd., and China Center for Food and Drug International Exchange, will occupy nearly 60,000 square meters of the Shanghai New International Expo Center and gather 1,000 leading manufacturers in the processing and packaging industry. The “Packaging Materials and Products” in cooperation with “Packaging Family”, a non-profit organization and community for packaging with more than 400 members will be even larger interms of space compared to the previous edition and display innovations in green packaging materialsfor environmental protection, sustainable development, and packaging design. In addition, two new unique areas will be featured; “innovationparc” will be held during swop to show innovative packaging as well as intelligent solutions & Packaging Industry 4.0, and”components – special trade fair by interpack” showcases machine parts, components, accessories and peripheral equipment as well as auxiliaries for packaging.

swop 2017 is not only a “supply and demand” platform for packaging market, but also gives insights into future packaging industry trends. swop has received great support from the domestic and overseas packaging industry ever since it began taking stand applications. Roughly 70% of exhibitors from the previous show are planning to exhibit again. In addition to countries with a strong packaging industry such as Germany, Turkey, Italy and the USA, Spain will also join swop 2017 with a national pavilion.

For more information on swop, please visit the official website or follow us on facebook ( to stay updated with the exhibition.


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Press Contact:

Ms. Echo Li
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel   +86-21-6169 8337
Fax  +86-21-6169 8301

Ms. Minna Mui
Adsale Exhibition Services Ltd.
Tel   +852-2516 3343
Fax  +852-25165024

Ms. Hao Bin
China Center for Food and Drug International Exchange (CCFDIE)
Tel   +86-10-8221 2866
Fax  +86-10-82212857


Organizer background information

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing the world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS successfully holds more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai, Beijing and Shenyang with a workforce of 70+ full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at

Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd was established in Hong Kong in 1978. It is the organizer of Chinaplas which is Asia’s no. 1exhibition on plastics and rubber industries. Adsale is also the organizer of Sino-Pack, Sino-Label and Printing South China. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across 20 industries, including plastics &rubber, textiles & garments, building & lighting, power & electrical equipment, automobile & auto accessories, packaging technology &products, printing &labels, woodworking & furniture, heating &boiler technology and so forth, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has liaison offices in Beijing, Shanghai, Shenzhen and Singapore, with a staff of over 300.

China Center for Food and Drug International Exchange

China Center for Food and Drug International Exchange, as an independent institutional legal person, is a public institution affiliated to China Food and Drug Administration (CFDA). By centering on the functions and work priorities of CFDA, CCFDIE undertakes international exchanges and cooperation through non-governmental channels, organizes and implements international exchange and cooperation programs among enterprises, scientific research institutions, social organizations, foundations as well as foreign institutions.

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